Monday, May 7, 2012

The toleration of objectification in public advertisements on government property



After repeated failures of the NSW government to respond to our letters, and 16 months after publishing our open letter, the issue of acceptable use of advertising on government property is probably worth talking about. Regrettably, we are forced to use sarcasm - one would have thought our elected government could have been mature enough to respond to reason, without us needing to resort to rhetoric.

What is the Australian government teaching our school children exactly? I mean children are too stupid to tell the difference between what we teach them inside school and outside of school anyway. Just lets make sure we continue to give them lots of harmless nonsense - we wouldn't want to feed them anything intellectually challenging or of undefined political correctness. I am surprised they haven't outlawed the Mysterious Cities of Gold - what a primitive cartoon. Hayao Miyazaki is a dangerous man. And if the children feel something is inappropriate. Tell them this is the only bus they are going to get. Wear your uniform and shut up (you have freedom to objectify but not to speak in this country).

Ah, but they are not actually advertising clothes are they. What were they advertising again? Technically it is not primary objectification, it is apparent objectification (a psychological by-product of our education/developmental environment - ie, expectation that a human should be clothed in public). Perhaps they should have advertised the Richard Bruce Baxter fashion line instead - which wholly consists of tight pants and mini skirts for men (we like to highlight the genital features in particular). I mean, at least this would be a socially realistic and publicly acceptable form of ASO. A kitten shakes its head.

Psychology is a science invented by marketing agencies right? What on earth is supply and demand? ... Don't worry - the NSW government has legalised brothels - a little bit of dehumanisation should solve everything.

Oh yeah, and the school children - sorry we forgot about them. I hear they have good contraception programs going down in Victoria. Until then..

A brave new world.

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